There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may be your new secret weapon.

Want to find out how Nespresso convinced you to spend ten times the price on coffee? Or why ice cream was the perfect ingredient for 5-star TripAdvisor reviews? In this Ardmore Masterclass, our Senior Copywriter Luke Hanley reviews Richard Shotton’s analysis of consumer behaviour patterns and how these insights can inform results-driven campaigns.

Also in this episode:

  • Repositioning your brand within or outside of its sector
  • The power of choice and why we crave limited options
  • Striking while the iron’s hot: how you can control timing for maximum impact