Ardmore Masterclass Series: Getting The Brief Right

In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right.

Picture of Ed Henderson

Ed Henderson

 

In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. 

Also in this episode:

  • The difference between your Client Brief and the agency Creative Brief
  • What is a creative insight?
  • The difference been brand building and sales activation

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If you need help with your next campaign email paul.james@ardmore.co.uk

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