Changing the Conversation

Ardmore Advertising

If you missed the last issue of Business Eye, we’ve posted it here for your reading pleasure.

An insightful piece from Paul Ferguson, our Digital Director and DANI’s Digital Person of the Year 2012, ‘Changing the Conversation’ talks about how companies need to be proactive and nimble in order to complete in today’s rapidly changing business landscape. Citing some excellent examples of how global brands can turn situations to their advantage using the immediacy of social media, Paul goes on to illustrate how Ardmore leveraged similar techniques to drive and sustain the very recent, high profile Backin’ Belfast campaign.


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