LEGO's social success

In today’s post, Paul James, Project Director of ChatMore 24/7, reviews how LEGO is using Facebook Messenger to segment its audience and promote products.

Picture of Paul James

Paul James


When it comes to getting your brand message across, choosing the right media platform is a fine art. But when you get the chance to talk one-to-one to your customers, your engagement levels are set to soar.

That's why more and more brands are adopting Facebook Messenger as a revolutionary new channel to engage and entertain their audiences.

Facebook Messenger Marketing enables you to acquire leads and customers so you can instantly start your ideal conversation - without employing more people or losing the human touch - by creating Facebook Messenger Chatbots.

In the lead up to Christmas, LEGO introduced Ralph, a Facebook Messenger Chatbot who guides shoppers through simple questions interspersed with playful GIFs and prompts to help get them the gift recommendations they're looking for in a quick, interactive way. 

Could leveraging Facebook Messenger as a new marketing channel help you generate leads and sales for your business?


Click the "Send to Messenger" link to request an invitation to our free demo and training: Messenger Marketing: A revolutionary new channel to grow and instantly engage your audience



During this session you'll discover:

1. Why Facebook Messenger is the future of consumer communication

2. How to outsmart your competition by opening Facebook Messenger as a channel before they do [and they will!]

3. The 4 key Messenger Funnels to start building your audience and making sales this week


ChatMore 24/7 is a division of Ardmore Advertising. Our mission is to help businesses to open up Facebook Messenger as a revolutionary new channel to grow and engage their audience on autopilot.


Spectacular results

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