Featured image for Nothing says Love Quite like a Sausage: Breaking with Tradition on Valentine’s Day 2019
Nothing says Love Quite like a Sausage: Breaking with Tradition on Valentine’s Day 2019
Featured image for PANI Workshop 2018
PANI Workshop 2018

PANI Workshop 2018

Agency Life

Last June, we had the pleasure of working with five talented Ulster University students to create, develop and deliver a new campaign in partnership with PANI. Each year, students from the University’s Communications, Advertising... Read more

Featured image for Inaction Inertia effect: The sales hangover
Inaction Inertia effect: The sales hangover

Inaction Inertia effect: The sales hangover

Agency Life

Inaction Inertia effect: The sales hangover We can all identify with this feeling, even if we don’t have a name for it. You’ve been eyeing up something to buy all week, it’s been discounted at 50%, but you’ve forgotten that the offer... Read more

Featured image for Navigating Smart Cities
Navigating Smart Cities

Navigating Smart Cities

Agency Life

Urban centres are evolving and expanding at an exponential rate, becoming increasingly connected with transport networks and social media alike. Just like smartphones necessitated a change in advertising practices, ‘Smart Cities’ are changing the... Read more

Featured image for Great ideas can’t be labelled – the need for integration
Great ideas can’t be labelled – the need for integration

Great ideas can’t be labelled – the need for integration

Agency Life

Some of the most successful marketing communications campaigns for brands over recent years have been hard to label. What they do have in common is they all took parts of advertising, PR, digital transformation and social media to make something unique and... Read more

Featured image for Ardmore placed in The Drum's Top 100!
Ardmore placed in The Drum's Top 100!

Ardmore placed in The Drum's Top 100!

Agency Life

The Drum’s annual census of the UK’s Top 100 Independent Agencies has been revealed and Ardmore are delighted to be the only NI-based Agency awarded a place on the impressive list. Championing the best-run Agencies who deliver above and beyond... Read more

Featured image for Christmas Advertising
Christmas Advertising

Christmas Advertising

Agency Life

It's that time of the year again, and with Christmas ad season well and truly under way, we take a look at some of the trends for this year’s festive campaigns along with a few of our favourites. Each year, as soon as the clock hits midnight on... Read more

Featured image for Keep your friends close …
Keep your friends close …

Keep your friends close …

Television

It's World Television Day 2018, and our Media Planner Craig Brown shares his views on TV and the Digital advertising space. Read more

Featured image for Ogilvy on Advertising in the Digital Age
Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age

Agency Life

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Read more

Featured image for The Psychology of Donation: Five powerful effects to enhance your charity campaign.
The Psychology of Donation: Five powerful effects to enhance your charity campaign.

The Psychology of Donation: Five powerful effects to enhance your charity campaign.

Agency Life

We’re all familiar with the mixture of guilt and reluctance when it comes to donating to charity. We never feel like we contribute often enough or by giving enough. As individuals, we can quickly develop mental barriers and rationales that prevent us... Read more

Featured image for How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift
How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift

How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift

Agency Life

Is there a science to shifting your audience's beliefs? Or is it just luck? Account Director, Paul James, is here to answer your questions. Read more

Featured image for Diversity in Advertising - The Good, The Bad and the Ugly
Diversity in Advertising - The Good, The Bad and the Ugly

Diversity in Advertising - The Good, The Bad and the Ugly

Agency Life

As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising. Read more

Featured image for Beyond the book - What is a 21st century brand?
Beyond the book - What is a 21st century brand?

Beyond the book - What is a 21st century brand?

Agency Life

New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Read more

Featured image for Say cheese!
Say cheese!

Say cheese!

#TeamHappiness

Fresh off his first product shoot with Dale Farm, budding photographer and Junior Designer Oran Kane shares his experience from the set. Read more

Featured image for Beyond the Book – Ed’s take on ‘The Tipping Point’
Beyond the Book – Ed’s take on ‘The Tipping Point’

Beyond the Book – Ed’s take on ‘The Tipping Point’

Agency Life

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Read more

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