Featured image for Diversity in Advertising - The Good The Bad and the Ugly
Diversity in Advertising - The Good The Bad and the Ugly

Diversity in Advertising - The Good The Bad and the Ugly

Agency Life

As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising. Read more

Featured image for Beyond the book - What is a 21st century brand?
Beyond the book - What is a 21st century brand?

Beyond the book - What is a 21st century brand?

Agency Life

New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Read more

Featured image for Say cheese!
Say cheese!

Say cheese!

#TeamHappiness

Fresh off his first product shoot with Dale Farm, budding photographer and Junior Designer Oran Kane shares his experience from the set. Read more

Featured image for Beyond the Book – Ed’s take on ‘The Tipping Point’
Beyond the Book – Ed’s take on ‘The Tipping Point’

Beyond the Book – Ed’s take on ‘The Tipping Point’

Agency Life

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Read more

Featured image for 2018 FIFA World Cup
2018 FIFA World Cup

2018 FIFA World Cup

#TeamHappiness

The 2018 FIFA World Cup has officially kicked off! And we are all looking forward to the next four weeks of entertaining (and undoubtedly controversial!) football. For us marketeers, it is also time for some great advertising campaigns! Read more

Featured image for Social Media 101
Social Media 101

Social Media 101

Digital

Social media can be a business's best friend or worst enemy - it all completely depends on how much time we invest in understanding it. So, is your business surfing the social media current? Read more

Featured image for The Art of Snooker
The Art of Snooker

The Art of Snooker

#TeamHappiness

Following another great year of the Snooker World Championships, our in-house pro and Senior Creative, Paul Fagan, is right on cue to explain what the game means to him. Read more

Featured image for The secret to predictably growing your sales
The secret to predictably growing your sales

The secret to predictably growing your sales

Digital

Whether your brand is online or off, Paul James explains how and why transforming paid website traffic into profit is the secret to predictably growing your sales. Read more

Featured image for The power of celebrity
The power of celebrity

The power of celebrity

Television

Celebrity endorsements are making plenty of headlines - some good, some not so good. Our Senior Account Executive, Amy O'Donnell, weighs up the risks and rewards of bringing a face to your brand. Read more

Featured image for Colour grading and brand cohesion
Colour grading and brand cohesion

Colour grading and brand cohesion

Television

Having an in-house videography team brings campaign and brand continuity across printed, digital, and video platforms. Here's our Senior Videographer, Carl Quinn, to explain the importance of the editing process. Read more

Featured image for Worldwide Partners Hosts Global Agency Summit in Miami
Worldwide Partners Hosts Global Agency Summit in Miami

Worldwide Partners Hosts Global Agency Summit in Miami

Agency Life

Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends Read more

Featured image for More emotion? Add motion.
More emotion? Add motion.

More emotion? Add motion.

Digital

Bringing every element of video to life at its fullest capacity is all in a day's work for our Videographer and Editor, Michael Foster. Read more

Featured image for The Oscar for Media Buying
The Oscar for Media Buying

The Oscar for Media Buying

Television

It's the second-highest annual advertising spend, so resident copywriter and film nerd, Luke Wilson Hanley, asks - who really won at the Oscars? Read more

Featured image for It's All About Storytelling
It's All About Storytelling

It's All About Storytelling

Television

Following her first marathon, our Senior Account Manager, Johanna McGuigan, takes a look at how skilled storytelling made a big impact on her amazing running experience! Read more

Featured image for LEGO's social success
LEGO's social success

LEGO's social success

Digital

In today’s post, Paul James, Project Director of ChatMore 24/7, reviews how LEGO is using Facebook Messenger to segment its audience and promote products. Read more

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