Featured image for Marketing on TikTok: The Lowdown
Marketing on TikTok: The Lowdown

Marketing on TikTok: The Lowdown

Digital

It has over 600 million active users and was the fourth most downloaded app of 2019 beating Facebook-owned Instagram, plus Snapchat, Netflix and Spotify. So, how has TikTok, the youth dominated social-media platform, found a place for itself among established... Read more

Featured image for Ardmore 2020 Outlook: The biggest marketing challenges for brands in 2020
Ardmore 2020 Outlook: The biggest marketing challenges for brands in 2020

Ardmore 2020 Outlook: The biggest marketing challenges for brands in 2020

Agency Life

With the sun setting on 2019 Ardmore’s department heads look ahead to 2020. Read more

Featured image for How to build your brand [across 13 categories] in 2020
How to build your brand [across 13 categories] in 2020

How to build your brand [across 13 categories] in 2020

Agency Life

What the BrandZ Top 100 Most Valuable Global Brands 2019 Report says about building brands across 13 different categories Read more

Featured image for Ardmore makes The Drum’s Top 100 list
Ardmore makes The Drum’s Top 100 list

Ardmore makes The Drum’s Top 100 list

Agency Life

The Drum is one of the world’s largest media platforms and its independent Agencies Census analyses the best-run independent agencies in the UK Read more

Featured image for Twitter Bans All Political Advertising
Twitter Bans All Political Advertising

Twitter Bans All Political Advertising

Digital

Following the fallout from the Cambridge Analytical story, there has been a growing global demand for transparency and corporate responsibility from social media platforms. Read more

Featured image for 6 REASONS TO SHORTLIST IPA MEMBER AGENCIES FOR YOUR NEXT MARKETING PITCH
6 REASONS TO SHORTLIST IPA MEMBER AGENCIES FOR YOUR NEXT MARKETING PITCH

6 REASONS TO SHORTLIST IPA MEMBER AGENCIES FOR YOUR NEXT MARKETING PITCH

Agency Life

We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons… Read more

Featured image for When can we mention the C word?
When can we mention the C word?

When can we mention the C word?

Agency Life

Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided. Read more

Featured image for Beyond the Book – Turning Intelligence into Magic
Beyond the Book – Turning Intelligence into Magic

Beyond the Book – Turning Intelligence into Magic

Agency Life

Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is powerful ideas that move people. Read more

Featured image for Ardmore Masterclass Series: Getting The Brief Right
Ardmore Masterclass Series: Getting The Brief Right

Ardmore Masterclass Series: Getting The Brief Right

Agency Life

In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. Read more

Featured image for Ardmore Masterclass Series: Applying Behavioural Science
Ardmore Masterclass Series: Applying Behavioural Science

Ardmore Masterclass Series: Applying Behavioural Science

Agency Life

There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may be your new secret weapon. Read more

Featured image for World Emoji Day!
World Emoji Day!

World Emoji Day!

Agency Life

Our Social Media Manager, Carla Doherty, has taken a look at how the popular picture form has evolved, and how it’s changing the way businesses communicate #️⃣ Read more

Featured image for Strategic Planning: Let’s get it right, before we get it right
Strategic Planning: Let’s get it right, before we get it right

Strategic Planning: Let’s get it right, before we get it right

Agency Life

Strategic planning comes into play at the start of a campaign – investing time and budget here, gives you a sound foundation that allows for the rest of the campaign to be built on. Read more

Featured image for Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution
Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution

Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution

Agency Life

In the latest edition of the Ardmore Masterclass Series Ardmore Group Creative Director Paul Bowen goes under the hood of three advertising campaigns that he has been inspired by or contributed to. Read more

Featured image for Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)
Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)

Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)

Agency Life

In an exciting international collaboration via the Worldwide Partners Inc. (WPI) network, Ardmore has joined forces with its Las Vegas-based partner agency R&R Partners to deliver a worldwide campaign for Blockchains LLC. Read more

Featured image for Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change
Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change

Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change

Agency Life

Marketers love trends, don’t we? We love testing new things… nothing wrong with that at all. But should we focus on new things or on the stuff that doesn’t change? Read more

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