Featured image for Marketing on TikTok: The Lowdown
Marketing on TikTok: The Lowdown

Marketing on TikTok: The Lowdown

Digital

It has over 600 million active users and was the fourth most downloaded app of 2019 beating Facebook-owned Instagram, plus Snapchat, Netflix and Spotify. So, how has TikTok, the youth dominated social-media platform, found a place for itself among established... Read more

Featured image for How to build your brand [across 13 categories] in 2020
How to build your brand [across 13 categories] in 2020

How to build your brand [across 13 categories] in 2020

Agency Life

What the BrandZ Top 100 Most Valuable Global Brands 2019 Report says about building brands across 13 different categories Read more

Featured image for Twitter Bans All Political Advertising
Twitter Bans All Political Advertising

Twitter Bans All Political Advertising

Digital

Following the fallout from the Cambridge Analytical story, there has been a growing global demand for transparency and corporate responsibility from social media platforms. Read more

Featured image for Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change
Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change

Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change

Agency Life

Marketers love trends, don’t we? We love testing new things… nothing wrong with that at all. But should we focus on new things or on the stuff that doesn’t change? Read more

Featured image for Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger
Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger

Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger

Agency Life

In the first edition of the Ardmore Masterclass Series Paul James demonstrates how Ardmore addresses its GDPR requirement on Facebook Messenger.     If you find this valuable, let us know so we can keep producing content like this. If... Read more

Featured image for In Media We Trust?
In Media We Trust?

In Media We Trust?

Agency Life

IN MEDIA WE TRUST? While chants of “fake news” ring out around the world, Ipsos MORI recently published a paper that asks is there really a crisis of trust in the media? Ardmore’s Media Director, Mark Thompson, recently took the opportunity... Read more

Featured image for Facebook Messenger, WhatsApp & Instagram Merge
Facebook Messenger, WhatsApp & Instagram Merge
Featured image for Navigating Smart Cities
Navigating Smart Cities

Navigating Smart Cities

Agency Life

Urban centres are evolving and expanding at an exponential rate, becoming increasingly connected with transport networks and social media alike. Just like smartphones necessitated a change in advertising practices, ‘Smart Cities’ are changing the... Read more

Featured image for Great ideas can’t be labelled – the need for integration
Great ideas can’t be labelled – the need for integration

Great ideas can’t be labelled – the need for integration

Agency Life

Some of the most successful marketing communications campaigns for brands over recent years have been hard to label. What they do have in common is they all took parts of advertising, PR, digital transformation and social media to make something unique and... Read more

Featured image for 6 easy ways to make your Instagram Stories look great!
6 easy ways to make your Instagram Stories look great!

6 easy ways to make your Instagram Stories look great!

Agency Life

I admit it - I LOVE Instagram stories. I love making them and I love watching them. I’m probably guilty of paying more attention to stories than to the posts themselves. “What’s to love about them?” I hear you ask… They’re... Read more

Featured image for All you need to know about IGTV, Instagram's new video service
All you need to know about IGTV, Instagram's new video service

All you need to know about IGTV, Instagram's new video service

Digital

Move over YouTube. There’s a shiny new channel in town! Read more

Featured image for Social Media 101
Social Media 101

Social Media 101

Digital

Social media can be a business's best friend or worst enemy - it all completely depends on how much time we invest in understanding it. So, is your business surfing the social media current? Read more

Featured image for More emotion? Add motion.
More emotion? Add motion.

More emotion? Add motion.

Digital

Bringing every element of video to life at its fullest capacity is all in a day's work for our Videographer and Editor, Michael Foster. Read more

Featured image for LEGO's social success
LEGO's social success

LEGO's social success

Digital

In today’s post, Paul James, Project Director of ChatMore 24/7, reviews how LEGO is using Facebook Messenger to segment its audience and promote products. Read more

Featured image for Online vs Everything: The importance of campaign integration
Online vs Everything: The importance of campaign integration

Online vs Everything: The importance of campaign integration

Digital

With so many media platforms to choose from, our social media guru, Claire Jamison, asks: where is the best place to reach your audience? Read more

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