To #Hashtag or not to #Hashtag!

For a business on Social Media, life can be tough. With so many different platforms available and so much content being uploaded every second - how do you stand out? Are you #confused?

Picture of Claire Jamison

Claire Jamison

For a business on Social Media, life can be tough. With so many different platforms available and so much content being uploaded every second - how do you stand out? Are you #confused?

It’s time to get up close and personal with the Hashtag! You might not know how to use it, but we’re sure you might have seen it. After all, it has been officially added to both the Oxford and Scrabble dictionary, so you know it’s legit. Available on nearly every Social Media platform such as Facebook, Twitter and Instagram, the hashtag is well-used and now an essential ‘tool’ for various reasons:

  • Categorizing content. Whether it’s your latest competition on Facebook or targeting a specific audience on Instagram, using a hashtag is the perfect way to keep on tract of specific campaigns.  
  • Makes you discoverable and discover others. Using a hashtag, your audience can find you, your key products and promotions! Plus, you can search via hashtags to connect with your audience.
  • Consistency. As hashtags are available on a range of platforms, you can create a consistent hashtag for brand fluidity.  
  • Branding. You can show your personality!
 Using hashtags lets you connect with others, whether it’s with #HappyHumpDay or that #FridayFeeling.

Creating a hashtag for your business allows users to engage with you and connect whilst you increase brand awareness. However, it’s important to remember less is more; so don’t over-do it and keep it short and sweet.

At Ardmore we regularly use the hashtag #TeamArdmore which we use over all our channels. With a focus on agency life, we aim to give an insight into our team and work. For further information about our services and more info on how to hashtag, get in touch!

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Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ