TV is still very much the real deal...

Television continues breaking records with the latest deal!

Jo-Anne Nicholl

Television continues breaking records with the latest deal!

The Premier League has just negotiated an earth shattering £5.1 billion deal to broadcast matches on Sky Sports and BT until 2019. This is the second most lucrative sporting TV deal in the world with the NFL taking the number one spot. 

This deal solidifies and confirms the importance of the Television to UK consumers, and advertisers alike. And further cements the appeal of appointment to view, “real time” programming.

The supposed death knell of TV has been sounding for some time, but across the Atlantic as well with the Superbowl only 2 weeks ago breaking records as the most watched U.S. TV programme of all time, this assessment is evidenced as unfounded.

Sky’s commitment to expansion and innovation in the Television market shows no sign of abating, and with tailored audience targeting offered via the Adsmart platform, it will be interesting to see where this goes next. Continue to watch this £5.1 billion sized space!

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