CHANGE
REQUIRED

This was big. We’re talking 3 brand new superferries big. Operationally, the expansion of their Irish Sea fleet was a huge step forward for Stena Line. So, we needed to develop a campaign that reflected that change, bringing the brand values of customer care, Swedish heritage and sustainability to life.

FULLY
INTEGRATED

The multinational campaign was split into 3 phases: Tease, Reveal and Launch. Utilising this approach, we delivered the campaign across TV, VOD, Radio, Digital, OOH, Press and Social.

THE RESULT

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INSPIRED TO
CHANGE?

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