Based in Monaghan, Ireland, Silver Hill Duck has experienced great success at home and abroad. The brand is well known for quality and is developing an exciting convenience range.
However, they had experienced static retail sales for a number of years because while people love to eat Duck when they are out, they are reluctant to cook it when at home.
But people crave the status of creating special moments of connection with their cooking.
Ardmore worked with Silver Hill Duck to influence people to re-consider their Duck default because you are only one (Silver Hill) Duck away from being The World’s Best Chef.