CHANGE
REQUIRED

In 2017, a £500m regeneration project started in Woking Town Centre to transform the area and attract businesses and young professional residents away from London. Although a positive step-change, it was seen as a disruption to the status-quo. It was essential to unite the citizens, communities and businesses behind the regeneration’s vision.

Introducing #WEAREWOKING an new creative platform to empower the audience and transform the negative sentiment into happiness and optimism.

FULLY
INTEGRATED

Through-the-line advertising, PR and events amplified the campaign transforming #WEAREWOKING into a communications channel in its own right.

Ardmore’s team became embedded in daily life in Woking, working directly with stakeholders and businesses to become an integral part of the community… more than just an agency.

THE RESULT

Woking ranked in the UK top 50 best places to live for the first time in 2020 (19th in Halifax Quality of Life Survey) proving the transformational impact of the regeneration projects, and the role of #WEAREWOKING in empowering change.

8.1/10

Peak Happiness Score
(UK Average – 7.6)

85%

Brand Awareness

65%

Campaign Recall

INSPIRED TO
CHANGE?

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