This October, Argento celebrated 20 sparkling years and we couldn’t have been happier to help them do just that!
Starting in 1997 as a market stall on the streets of Belfast, to becoming a global online jewellery and watch retailer with 55 shops across the UK and Ireland, this certainly called for a celebration!
The main message to communicate was a big THANK YOU to customers for all their support over the past 20 years. In line with the 20th birthday celebrations, we came up with the clever and attention grabbing #ARGEN20 headline which was used throughout all campaign elements to raise awareness across social media platforms.
This integrated campaign included the production of instore graphics across all stores, outdoor and radio. We also helped cross the t’s and dot the i’s, for the media and customer events, to ensure all involved were left wowed from glittery envelopes to sparkling selfie frames.