Lookers Audi | Drop Everything

Following an update to brand strategy from Audi on a global scale, Lookers Audi undertook their first Digital Display campaign with Ardmore in October to support localised response to the manufacturers approved used vehicles event.

 

Using geo-targeting at ABC1’s, the campaign delivered over 750,000 impressions and almost double the industry average click-through rate from mobile users across two 4 day bursts.

 

The activity was supported by a direct mail piece to prospects and lapsed customers.

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Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ