As lovers of public transport in Northern Ireland, we were delighted when Translink briefed us to be part of their Bus & Train Week. The initiative will run from 6-12 June, with discounted fares, competitions, spot prizes, events and a few surprises! The week will celebrate all the many benefits of travelling by bus and train. With a host of special fares, it’s the perfect time to give Translink bus & train services a try.
Tasked with developing a brand for the event and promoting it, our creative is celebratory in its feel – bright and impactful, it embodies what Bus & Train Week is all about! The balloons both tie into this celebratory feel and enable the communication of multiple messages in a easily digestible way.
Our campaign will be going live across the following formats over the coming weeks; TV, radio, transit, press and digital. A range of tactical activities including promotional activity at Balmoral Show, bannering and leafletting in key locations, will support the ATL plan.
There’s a lot going on, so grab yourself a ticket and don’t miss out #GetonboardNI