As the temperature drops and the dark evenings creep in, our desire for deliciously comforting food grows. This is the perfect time to highlight Dromona Butter and Cheddar as the ultimate ingredients for those Great Food Moments. Spanning across a range of media, mouth-watering Dromona dishes will captivate attention and generate hunger. To capitalise on increased viewing habits, a series of enticing ads will air during popular cooking programs, including public-favourite Great British Bake Off (Semi-Final & Final). This will be complimented with a series of lighted outdoor billboards, across key sites in Belfast. The vibrant billboards feature the message, STOP DROOLING START COOKING, alongside mouth-watering imagery of home comforts, like Dromona Mac and Cheese. Digital will continue to play a key part in the campaign. This will include social, programmatic and HPTO, featuring key news brands, running across Autumn. This will later change to Christmas Showstopper creative in November.