Translink asked us to promote integrated travel this summer, using Translink bus and rail services through the iLink card, an easy to use “go-to” card for public transport.
Perfect for day-trip goers and tourists to experience the Freedom of Belfast with unlimited travel in Greater Belfast for just £5 a day, or the Freedom of Northern Ireland for just £16 a day. Not only is iLink easy to use, but it offers great value too!
iLink is a smartcard that provides freedom. Once you have it, you are free to use it anywhere within the zone at no extra cost. You can enjoy the freedom of Greater Belfast with Zone 1 or the freedom of Northern Ireland with Zone 4!
To promote the scope of iLink’s offering, we came up with the captivating campaign headlines, “Key to the City” and “Key to Northern Ireland”. With the use of some beautiful photography, we were able to showcase some of the locations iLink can unlock. Free from the hassle of driving and parking, this really is the smart and easy way to explore Belfast and Northern Ireland. This campaign attained coverage across Northern Ireland, focusing on main towns and cities, with digital activity, outdoor, radio and transit!