Irwin's Softee: Belfast Zoo Campaign

Win a VIP visit to the Belfast Zoo with Irwin's Softee White Bread.

Our client Irwin's wanted to reach out to all the family with this fun creative campaign. Families can win one of five VIP trips to The Belfast Zoo by following instructions on the side of the pack. 

This campaign was rolled out across Northern Ireland using 96 sheets, 6 sheets and store points promoting Irwin’s Softee on pack promotion with Belfast Zoo where you can be in with a chance of winning VIP tickets.



Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ