We are all facing a challenging time that is quite simply unprecedented. As government policies adapt, it is important that people know what facilities are available to them. That's why we reacted quickly with our Client, Lidl Northern Ireland, to reassure everyone of how their local store operations would be impacted.
Utilising the brand's message, "Look after yourselves and we'll look after the shelves", we developed a suite of messages to clearly communicate Lidl's new initiatives, which support everyone in our communities, particularly the elderly and vulnerable.
Whilst going out should be limited as we all stay safe by staying home, it is a comfort to know that Lidl's supply of a wide range of high quality products will not be affected, and that those essential top-up shopping trips can be as efficient as possible.
The campaign is currently live across TV and radio, and will continue to evolve as we come through this crisis.