Ardmore was delighted to launch it’s first project in partnership with National Trust NI, delivering a pioneering Spring Campaign spanning digital interventions, OOH, radio and social media platforms.
The objective of this season’s promotion was to encourage visitors to four key National Trust sites over the Easter and Spring period, including:
- The Argory
- Florence Court, Castle Coole & Crom
- Rowallane Garden
- Castle Ward
To this end, Ardmore’s strategic approach seeks to champion these sites in a way that challenges the viewers perceptions of the sites. The creative invites viewers to ‘find yourself in nature’, with executions including words and faces being hidden in Northern Ireland’s landscapes and flagship National Trust sites; this approach forces those observing to form their own connections with the location in question- to find themselves there, in every sense.