There’s plenty of perks to being over 65! Like £500 cashback with the Saver 65 offer from Phoenix Natural Gas.
With the Saver 65 offer, over 65’s can enjoy £500 cashback when replacing their old oil boiler with a new high efficiency system from Phoenix Natural Gas. Its an exclusive offer for over 65’s helping people make the easy switch to instant hot water as well as more space inside and out; the ultimate cosy home improvement.
To promote the offer, our feel good campaign creative leads with the headline ‘a big cuppa cosy’ on a cosy home photograph. To target over 65’s in the PNG distribution area, our campaign activity led with an informative Direct Mail Leaflet featuring details of the offer and customer testimonials, and was supported by programmatic digital, social media and radio promotion.