Phoenix, Northern Ireland’s largest gas distribution business, have seen it all when it comes to old oil boilers, ‘The Good, the Bad and the Ugly’, so when we were briefed to promote their latest oil boiler replacement grants, there was only one obvious choice for the creative.
A wild west adventure for Jim and Jane!
Cleaning up this town, one oil boiler at a time, Phoenix are offering rewards of £500 when people turn in their old oil boilers – dead or alive!
Hand-illustrated in the agency, the campaign is currently running across outdoor (bus wraps, adshel wraps, 48-sheets, 96-sheets, 6-sheets), press and digital. Door Drops will also be hitting homes over the next couple of weeks.