Stena Line asked us to help promote their last-minute couples getaways. Our campaign focused on the sentiment that everyone deserves a break and we used the campaign strapline "Last Minute? No problem!".
We addressed the preconception that late travel would be expensive and difficult to organise by highlighting excellent value-for-money hotel and travel deals. Our tactical advertisements directed prospective customers to a specific webpage with offers at various price points, designed to suit the various characteristics of our target audience. An additional £50 off the promoted last-minute deals acted as a strong incentive to book.
The imagery we used for the campaign reflected the adventure and fun of a spontaneous weekend away. The campaign was rolled out across press and digital formats and will run during August and September 2015.
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