Stena Line | Last Minute Breaks

 

Stena Line asked us to help promote their last-minute couples getaways. Our campaign focused on the sentiment that everyone deserves a break and we used the campaign strapline "Last Minute? No problem!".

We addressed the preconception that late travel would be expensive and difficult to organise by highlighting excellent value-for-money hotel and travel deals. Our tactical advertisements directed prospective customers to a specific webpage with offers at various price points, designed to suit the various characteristics of our target audience. An additional £50 off the promoted last-minute deals acted as a strong incentive to book.

The imagery we used for the campaign reflected the adventure and fun of a spontaneous weekend away. The campaign was rolled out across press and digital formats and will run during August and September 2015.

Get in touch to find out how Ardmore can help you reach your target audience.

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