Launched in 2012, the yLink card is the best way for 16-23 year olds to get cheaper public transport across Northern Ireland. The one time purchase of the £8 yLink card offers 1/3 off travel for up to 8 years – you don’t need to renew your yLink, it just simply lasts from when you purchase right up to your 24th Birthday.
Attention grabbing creative was key to reaching our specific demographic. The pop art style used was perfect for delivering the message ‘y wouldn’t you?’ because if you’re 16-23, well why wouldn’t you?
Our media output for this campaign has been extensive, ranging from radio, digital and outdoor to promo teams in specially designed yLink t-shirts, banner flags, adshel wraps at Queen's University and a backlit panel on the Westlink for maximum exposure.
To find out how we can help you reach your target audience, get in touch.