Back to school season is here and with it, the reemergence of bumper to bumper traffic every morning and evening, adding hours and stress on to the working week. Our latest Translink campaign shows there is another way, a way to travel that saves you time, money and hassle, free to enjoy your time your way. The bus and train.
Our typographical creative leads with a clever ‘back to back to school’ headline to speak directly to commuters. Simplistic in its design, the messaging is clear and impactful.
To ensure the message reached our target audience, key outdoor sites were bought on key arterial routes provincewide. Guerilla style Adbikes were planned on these routes during key commuter times to capture sitting traffic. This activity was supported with press, digital and social media throughout September.