Following the success of the award winning Bus and Train week in 2016, Translink decided to make this an annual event. In 2016, this campaign enjoyed success at both the UK Rail Business Awards and CIPR awards. We enjoyed working on this campaign so much, we were delighted to be involved again!
Bus and Train Week will run from 5th – 11th June and will celebrate with discounted fares across both bus and rail. This very special week will celebrate the many reasons to travel by bus and train, including health, education and the environment. With the chance to win a range of prizes, coupled with a whole host of offers on fares, there has never been a better time to give Translink bus and train services a go.
Our creative is a continuation of last year’s campaign with a celebratory feel, bright and eye-catching to appeal to all age groups. It encourages people to #GetonboardNI and Join the Smartmovers with a noticeable call to action. It’s never a celebration without balloons, which is why we have communicated each brilliant offer with its own balloon!
This campaign will be going live across print, digital, press, transit, outdoor and radio in the upcoming weeks. In the lead up to Bus & Train week, promotional activity will take place around the country including the Balmoral Show and other great events, so keep an eye out!
Make sure to save the date, it’s going to be a great week. Make sure you #GetonboardNI!