Translink | Dublin Direct Campaign

NI Railways have launched additional Services to Dublin over the Summer - for only £25, you can depart Belfast at 9.35am and Dublin at 6pm, every Thursday and Friday and Saturday until 10 September.  Excellent value and the perfect excuse for a day of sightseeing or a bit of shopping! 

To promote the additional services, we developed an impactful campaign headline that explained the offer in two words; ‘Dublin Daytripper’. Using a beautiful image of Dublin and a large headline fare, the creative lent itself to all campaign formats; portrait and landscape. 

Running on outdoor, digital and press throughout June and July, the campaign is supported by marketing collateral. 

003157 NIR Dublin Daytripper Body Image 1.jpg
003157 NIR Dublin Daytripper Body Image 2.jpg
003157 NIR Dublin Daytripper Body Image 3.jpg
003157 NIR Dublin Daytripper HEADER Image.jpg

Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ