NI Railways have launched additional Services to Dublin over the Summer - for only £25, you can depart Belfast at 9.35am and Dublin at 6pm, every Thursday and Friday and Saturday until 10 September. Excellent value and the perfect excuse for a day of sightseeing or a bit of shopping!
To promote the additional services, we developed an impactful campaign headline that explained the offer in two words; ‘Dublin Daytripper’. Using a beautiful image of Dublin and a large headline fare, the creative lent itself to all campaign formats; portrait and landscape.
Running on outdoor, digital and press throughout June and July, the campaign is supported by marketing collateral.