Translink asked us to create a new product-led campaign for Easter; to include a variety of promotional offers.
The challenge was to develop a campaign which encapsulates the various Spring offers available under the Translink brand umbrella.
The aim was to encourage more people to travel with Translink, by highlighting the great value offers and discounts and flexibility to travel throughout NI on all rail and bus services. Another key requirement of this campaign was communicating easily digestible information on attractions and events which were easily accessible by public transport to families, day-trip goers and tourists, showing people the breadth of activity available in NI.
The campaign was rolled out across Northern Ireland through radio, as well as Facebook, phone kiosks, 6 sheets, streetliners, supersides and station poster sites and leaflets.