Translink | Enterprise 60+ Campaign

Day Trips are best when they’re hassle-free, without the stress or cost of driving, free to spend your time as you wish! Which is why Enterprise is always the smartest way to travel to Dublin; your journey is as carefree as the time you spend there.

Dublin really is the ultimate Day Trip for all ages, but it can also be a really affordable day out for older people. Translink’s 60+ SmartPass provides free travel for people aged 60-64 in NI, however once users hit the border they have to pay again (there’s no similar scheme in ROI), which is what makes the latest Enterprise offer, day returns to Dublin for £10 with the 60+ SmartPass, such excellent value!

Using the new Enterprise brand identity, our campaign creative leads with image of a carefree older couple in Dublin, alongside a compelling ‘Carefree’ headline.

To target a very specific demographic, our media mix includes targeted programmatic digital display ads and local press advertising running into the new year.  


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Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ