Translink | I Get Glider Campaign

Following the introduction of Translink’s Glider service, we launched our #IGetGlider campaign focusing on real users of the service to share how it has transformed public transport within Belfast and their lives.

Through an online recruitment campaign, participants told us their stories, how they use Glider & their reasons highlighting the endless possibilities of how the service can be used beyond commuting, for catching up with friends, going to a show or for a night out on the town.

The campaign creative features photography of our Glider users – Stephanie, Ronan, Malcolm & Paula, using these to create a stock motion video of each user. The campaign is live across the city, with media handpicked on geographically-optimized outdoor sites across the Glider routes, as well digital and social media channels.

 

Spectacular results

Get in touch

Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ