Translink | Metro Autumn

Need traffic congestion relief? Take Metro twice daily, for a stress free day!
Translink asked Ardmore to help them promote their Metro services with a new brand campaign this Autumn. Our creative promoted the Metro services as ‘congestion relief’ highlighting the benefits of Metro as a cure to the daily struggles which drivers face whilst generating awareness and reinforcing Metro amongst users and non-users of the service. 
The aim of this campaign was to make the audience question their travel habits, by presenting Metro as the smart choice to save fuel, parking and time.
This will run through all of October and November across outdoor, transit and radio.


Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ