When we approached our Client, Translink, with a little holiday treat of a campaign, we were delighted that they jumped on board. Following on from the success of the ‘Metro is Belfast’ campaign, we decided to give the concept a festive twist.
Armed with a camera, microphones and plenty of cinnamon lattés, we ventured into the City Centre to find real people who could bring our campaign to life. And we were obviously on the nice list because that’s exactly what we got! Fantastic people to star in our festive production.
Filming on the Metro buses and around the Christmas Markets, we were able to showcase the people and places that make Belfast so special.
The final product captured the true essence of Belfast Metro and the role it plays in bringing the city together at Christmas. A massive thank you to all the Translink staff, passengers and volunteers who helped us make the video!