Translink | Metro Music

We approached our Client, Translink, with a fun campaign to engage their Metro customers and so #MetroMusic was born. Each morning we asked Metro commuters via Twitter to vote for their favourite songs from a selection of various genres. Over a 10-day period we collated Metro customers' favourite songs culminating in the release of the #MetroMusic playlist on Spotify.

The campaign offered Translink the opportunity to have a two-way conversation with customers and resulted in significant positive brand sentiment on social media. Some key results from the campaign include 39,995 impressions and 1,682 votes.



Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ