Translink | Metro Summer Campaign

Translink tasked us with giving a big push to their already successful Metro service.  An opportunity to grow pre-paid Smartlink card sales was identified and our solution was to communicate a positive, fare-focused message to drive journeys and ticket sales over the Summer months.

To do this, we developed a strong creative identity for the campaign with the price as the largest element on all executions. Supported by standard outdoor and digital formats, we also included promotional activity at high-profiling Northern Ireland events and radio ads targeted at commuters, all running in Greater Belfast over the Summer months.


Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ