Translink | NI Railways Off Peak Campaign

Translink wanted to encourage new and existing passengers to take NI Railways by promoting their excellent value off peak fare offering of 1/3 off day tickets after 9.30am.

Our response to the brief, is an eye-catching typographical treatment that clearly establishes the time of travel, promotes the fare offering and illustrates what you could use your time for. We’re running two creatives this burst to appeal to the various audiences; a night-time and a day-time creative.

Our multi-media campaign will run from April to July to ensure a strong market presence; key outdoor sites across the NI Railways network supported by radio and digital activity.


Spectacular results

Get in touch

Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ