Translink – NI Railways

Following the success of our ‘Life’s better by Train’ campaign, a campaign which resulted in a 8% increase in local rail journeys, Translink briefed us to refresh the campaign for 2015.

Leading with the headline ‘Enjoy your Journey TiME’, we decided to focus on the benefits of rail travel, namely the opportunity to take back those valuable minutes and devote them to what’s important – you! Travelling by rail gives you the time to do what you love – time to listen to that album, read that book, catch up with friends or have a snooze, free from the hassle of traffic and parking, and with 1/3 off day returns there’s never been a better time to discover why NI Railways have enjoyed over 3 million new passengers in the past 4 years. 

Running on outdoor, press, radio and digital during April and May, the campaign encourages people to make the smart move and get on-board for some serious ‘me’ time.



Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ