Translink just keep on giving this Christmas, in addition to a number of Christmas fare promotions, they will be operating late night departures from Belfast on selected bus and train services from Friday 1st December until Friday 22nd December 2017 inclusive in the run up to Christmas. The additional late night services will ensure people can enjoy the holiday season with a safe and relaxing way home.
Our “Midnightmovers” creative incorporates both our Smartmovers positioning and visually, the Belfast city skyline and can be easily refreshed for future campaign use.
Our campaign has been built to deliver a strong marketplace presence to commuters, shoppers and people on nights out in Belfast City Centre, with the aim of encouraging people to travel by bus and rail as a more convenient and better value for money way to travel.
The campaign will run across digital platforms to include MPU, mobile interscroller and Facebook promoted posts from mid-November to December.