Life’s better with Park & Ride

We developed an integrated campaign to promote Translink’s Park & Ride services across Northern Ireland, with the 4 flagship Metro Park & Rides having a particular focus – Cairnshill, Black’s Road, Sprucefield and their brand new site Dundonald which just opened on the 1st December.

The aim was to encourage people to use these services to travel into the city centre, and inform them about the key benefits - saving on time, money, fuel and hassle trying to find a parking space.

The campaign was rolled out across Northern Ireland on TV, radio, outdoor and social media including Facebook. Using the existing Life’s Better brand creative, and weaving in the Park & Ride message, allowed us to retain and bolster the “Life’s better” behaviour proposition and drive #translinklifesbetter.


Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ