Some things in life are just better together…strawberries and cream, Rudolph and Santa, rail and bus! That’s what makes Translink’s PlusBus ticket so good – it adds unlimited bus travel to your train ticket for just £1 for Ulsterbus town services and £2 for Metro services, saving you time and money to discover lots more things that are better together. Things like reading a book and drinking a coffee, without the hassle of driving! That’s a smart move.
Our campaign was planned to reach existing and potential rail users – focusing on main towns and cities serviced by the rail network. Impactful animated digital ads, supported by transit and focused marketing collateral, will run from November to February.