Translink Smart Move Bus Wraps

Following on from the newly developed ‘Smart Move’ brand campaign, Translink asked us to wrap a few buses with the brand creative.

It was agreed that the messaging for these should be tactical, therefore the ‘Smart Move’ creative which promotes the core benefits of travelling with Translink, was combined with smartLink card of which the use offers up to 30% savings on fares.

The buses will travel provincewide and transport existing customers and entice new customers to make the move to Translink.

They will be making their debut in time for the Balmoral Show this week, but in case you miss them out on the roads, take a look at their new appearance here…


Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ