Enjoying great summer days out is a breeze with Translink. Not only is it easier to leave the car at home and take public transport instead, their great value Summer offers mean you can save a bit of money too! With offers such as the Metro family day ticket for £7, free returns on Goldline and Ulsterbus, an unlimited Bus Rambler Ticket for £9, a £17 Family & Friends Ticket, 1/3 off day returns and all day travel on bus and train for only £16, Translink really is the smart move.
To promote all the great offers, we captured photography of our real life Translink Smartmovers enjoying great days out with Translink. The beautiful imagery set with a softer handwritten typography style, gives the creative a real Summer feel.
The campaign is live from June to August and across outdoor sites province wide supported by press, radio, digital and social activity.