Why have one festival, when you can have a whole season?
That’s Visit Belfast’s motto.
So when they asked us to help them invite even more people to join the crowd and enjoy our favourite city in the world, we knew exactly what to do.
By bringing all the Autumn festivals into one direct mail piece, we were able to help increase ticket sales through cross-pollination.
Plus, we were able to really pump up the volume with artwork and a tone of voice specifically designed to make it a headliner in every letterbox as well as a great travel and hotel deal.
Now isn’t that the perfect advertising gig?