Visit Belfast wanted a fresh treatment for their Christmas campaign that would not only drive footfall and stimulate sales, but also capture the true feeling of Christmas.
Our solution was to create a campaign that focused on what makes Christmas so special - family time, nights out with friends, Christmas breaks and a magical experience for all. These elements, along with the excellent retail and entertainment mix, are what make Belfast so unique. The end product was the #ShareTheMagic. Launched by with TV, containing CGI technology and evenings of filming in the City Centre’s newest restaurants and bars, the campaign was deployed in NI and ROI across radio, outdoor, press, digital and promotional materials.