In the wake of the Primark fire at Bank Buildings, this year was more significant than ever for our Client, Visit Belfast. When it came to launching their 2018 Christmas Campaign, we were delighted to play our part!
This year’s campaign is part of a city-wide effort to celebrate and showcase the best of Belfast, including partners such as Victoria Square, CastleCourt, Translink and many more city stakeholders.
The creative focus was a mix of film and animation with a visible sprite dashing from shot to shot. The festive message concludes with a magical graphic that spells out, ‘Belfast. Alive with Christmas’
The integrated campaign can be seen and heard on a number of platforms across NI and ROI, including Adshel Live, radio, TV, VOD, digital outdoor, programmatic and Mega Ts.
Launching with a 10” teaser ad on Channel 4, UTV, Virgin and RTE, the campaign was followed up with two 30” commercials which aired across NI and ROI.The footage captures the spectacular nightlife, bars, hotels, retail offering, and eateries available in Belfast this Christmas.
Keep your eyes peeled for the Visit Belfast 10” retail sales advert which is launching on RTE and Virgin this Boxing Day – and don’t forget to follow #YourBelfast on social media!