We developed a new campaign for the Translink Metro service which was firmly aimed at the business user that was distinctive, impactful and unmissable.
The key to this campaign was to communicate logical reasons as to why the Metro service was the smart choice for business commuters; convenience, flexibly, practicality, value for money, the environment and time-saving.
The purpose of the brand building campaign was to encourage more people who work in the city to travel to work using the Metro services. Creative was designed specifically with business people in mind, using pin-striped suits to effectively reflect essence of the campaign.
This campaign targeted the greater Belfast area, along key Metro routes. The integrated campaign focused predominantly on outdoor, including 2 Metro buses wrapped as “suit” whilst other our fellow PR and promotions provided support respectively.
Have you seen any of our buses or outdoor promos? Take a picture and tweet us @ArdmoreAdv and let us know what you think!