It’s not every week you win an international media award in Dublin and attend a global marketing summit in Chicago. But for Ardmore’s Media Manager, Alison O’Neil, that’s exactly how last week played out.
Her experience represents something bigger: Ardmore’s growing presence across both the Republic of Ireland and international markets, and the Creative Advantage we offer our clients by being part of one of the world’s most collaborative and connected agency networks, Worldwide Partners Inc. Here’s what Ally had to say:
A week of learning, sharing and celebrating
“Last week was a whirlwind in the best way possible. I began in Chicago with our global partners at the WPI Global Summit, surrounded by brilliant agency peers from more than 50 countries. I ended the week in Dublin at the Media Awards, where our work with Brand USA won Silver for Best International Campaign. Both moments reminded me how powerful partnership and collaboration can be, whether that’s across cities, continents or client teams.
Inspiration and ambition at WPI Global Summit
The Chicago summit was a brilliant few days of connection, learning and energy. From hearing insights from world-class speakers to swapping ideas with other independent agencies, it was clear just how powerful the WPI network is.
It gave me a chance to reflect on how we, as media professionals, can harness global insight while staying laser-focused on what works for local audiences. That blend of international perspective and cultural relevance is what makes campaigns truly resonate — and it’s something Ardmore can offer thanks to our global network.
The people I met, the ideas shared, and the openness of the WPI community made it a standout professional experience. I left full of ideas and ambition for what’s next.
A Media Awards moment to remember
Coming back from Chicago, I went straight into the Media Awards in Dublin — where we were delighted to win Silver for Best International Campaign for our work with Brand USA.
This campaign, “Shifting Perceptions and Inspiring Travel”, was a bold, insight-led collaboration aimed at challenging assumptions European travellers may have about the USA and turning that into real-world visitation.
It was a true partnership from day one, working closely with our fantastic client Brand USA and our agency partners at R&R Partners. Together, we crafted a campaign rooted in strategy, cultural nuance and smart storytelling. To see that effort recognised at such a prestigious Irish industry event made it even more special.
What it means for our clients
For Ardmore, weeks like this are not just about the wins — they are about what those wins represent. Whether you’re a tourism client looking to engage international audiences or a homegrown brand trying to expand your reach, our global network means we can scale your message in meaningful ways.
We have access to real-time insights, market-specific expertise and trusted delivery partners. That means better planning, sharper results, and more impactful campaigns. And when paired with the local knowledge and creative focus we bring here in Ireland and the UK, it’s a powerful combination.
Being part of Worldwide Partners gives us more than just international credentials. It gives our clients access to global thinking without losing the local touch. That’s the Ardmore Creative Advantage: built for growth and powered by partnership.
