IN MEDIA WE TRUST? While chants of “fake news” ring out around the world, Ipsos MORI recently published a paper that asks is there really a crisis of trust in the media? Ardmore’s Media Director, Mark Thompson, recently took the opportunity... Read more
3.5 billion per day… that’s how many searches Google processes every day! Read more
This year has already seen a break with tradition. Read more
Last June, we had the pleasure of working with five talented Ulster University students to create, develop and deliver a new campaign in partnership with PANI. Each year, students from the University’s Communications, Advertising... Read more
Inaction Inertia effect: The sales hangover We can all identify with this feeling, even if we don’t have a name for it. You’ve been eyeing up something to buy all week, it’s been discounted at 50%, but you’ve forgotten that the... Read more
Urban centres are evolving and expanding at an exponential rate, becoming increasingly connected with transport networks and social media alike. Just like smartphones necessitated a change in advertising practices, ‘Smart Cities’ are changing... Read more
Some of the most successful marketing communications campaigns for brands over recent years have been hard to label. What they do have in common is they all took parts of advertising, PR, digital transformation and social media to make something unique and... Read more
The Drum’s annual census of the UK’s Top 100 Independent Agencies has been revealed and Ardmore are delighted to be the only NI-based Agency awarded a place on the impressive list. Championing the best-run Agencies who deliver above and beyond... Read more
It's that time of the year again, and with Christmas ad season well and truly under way, we take a look at some of the trends for this year’s festive campaigns along with a few of our favourites. Each year, as soon as the clock hits midnight on 1... Read more
It's World Television Day 2018, and our Media Planner Craig Brown shares his views on TV and the Digital advertising space. Read more
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Read more
Translink, Northern Ireland’s principal public transport provider, and Ardmore, have received island-wide acclaim at the 2018 Chartered Institute of Marketing Ireland Awards, taking home top awards in hotly contested categories. Read more
I admit it - I LOVE Instagram stories. I love making them and I love watching them. I’m probably guilty of paying more attention to stories than to the posts themselves. “What’s to love about them?” I hear you ask… They’re... Read more
We’re all familiar with the mixture of guilt and reluctance when it comes to donating to charity. We never feel like we contribute often enough or by giving enough. As individuals, we can quickly develop mental barriers and rationales that prevent us... Read more