It's that time of the year again, and with Christmas ad season well and truly under way, we take a look at some of the trends for this year’s festive campaigns along with a few of our favourites. Each year, as soon as the clock hits midnight on 1... Read more
It's World Television Day 2018, and our Media Planner Craig Brown shares his views on TV and the Digital advertising space. Read more
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Read more
Translink, Northern Ireland’s principal public transport provider, and Ardmore, have received island-wide acclaim at the 2018 Chartered Institute of Marketing Ireland Awards, taking home top awards in hotly contested categories. Read more
I admit it - I LOVE Instagram stories. I love making them and I love watching them. I’m probably guilty of paying more attention to stories than to the posts themselves. “What’s to love about them?” I hear you ask… They’re... Read more
We’re all familiar with the mixture of guilt and reluctance when it comes to donating to charity. We never feel like we contribute often enough or by giving enough. As individuals, we can quickly develop mental barriers and rationales that prevent us... Read more
Is there a science to shifting your audience's beliefs? Or is it just luck? Account Director, Paul James, is here to answer your questions. Read more
As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising. Read more
New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Read more
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Read more
Move over YouTube. There’s a shiny new channel in town! Read more
Social media can be a business's best friend or worst enemy - it all completely depends on how much time we invest in understanding it. So, is your business surfing the social media current? Read more
The prestigious Irish Media Awards were held on April 5th, and Ardmore took home the title of Media Agency of the Year (NI). Find out how we won it! Read more
Whether your brand is online or off, Paul James explains how and why transforming paid website traffic into profit is the secret to predictably growing your sales. Read more
Celebrity endorsements are making plenty of headlines - some good, some not so good. Our Senior Account Executive, Amy O'Donnell, weighs up the risks and rewards of bringing a face to your brand. Read more