Blog

Featured image for Christmas Advertising
Christmas Advertising

Christmas Advertising

Agency Life

It's that time of the year again, and with Christmas ad season well and truly under way, we take a look at some of the trends for this year’s festive campaigns along with a few of our favourites. Each year, as soon as the clock hits midnight on 1... Read more

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Keep your friends close …

Keep your friends close …

Television

It's World Television Day 2018, and our Media Planner Craig Brown shares his views on TV and the Digital advertising space. Read more

Featured image for Ogilvy on Advertising in the Digital Age
Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age

Agency Life

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Read more

Featured image for Translink & Ardmore ‘Glide’ to Dual Award Success
Translink & Ardmore ‘Glide’ to Dual Award Success

Translink & Ardmore ‘Glide’ to Dual Award Success

Agency Life

Translink, Northern Ireland’s principal public transport provider, and Ardmore, have received island-wide acclaim at the 2018 Chartered Institute of Marketing Ireland Awards, taking home top awards in hotly contested categories. Read more

Featured image for 6 easy ways to make your Instagram Stories look great!
6 easy ways to make your Instagram Stories look great!

6 easy ways to make your Instagram Stories look great!

Agency Life

I admit it - I LOVE Instagram stories. I love making them and I love watching them. I’m probably guilty of paying more attention to stories than to the posts themselves. “What’s to love about them?” I hear you ask… They’re... Read more

Featured image for The Psychology of Donation: Five powerful effects to enhance your charity campaign.
The Psychology of Donation: Five powerful effects to enhance your charity campaign.

The Psychology of Donation: Five powerful effects to enhance your charity campaign.

Agency Life

We’re all familiar with the mixture of guilt and reluctance when it comes to donating to charity. We never feel like we contribute often enough or by giving enough. As individuals, we can quickly develop mental barriers and rationales that prevent us... Read more

Featured image for How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift
How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift

How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift

Agency Life

Is there a science to shifting your audience's beliefs? Or is it just luck? Account Director, Paul James, is here to answer your questions. Read more

Featured image for Diversity in Advertising - The Good, The Bad and the Ugly
Diversity in Advertising - The Good, The Bad and the Ugly

Diversity in Advertising - The Good, The Bad and the Ugly

Agency Life

As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising. Read more

Featured image for Beyond the book - What is a 21st century brand?
Beyond the book - What is a 21st century brand?

Beyond the book - What is a 21st century brand?

Agency Life

New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Read more

Featured image for Beyond the Book – Ed’s take on ‘The Tipping Point’
Beyond the Book – Ed’s take on ‘The Tipping Point’

Beyond the Book – Ed’s take on ‘The Tipping Point’

Agency Life

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Read more

Featured image for All you need to know about IGTV, Instagram's new video service
All you need to know about IGTV, Instagram's new video service

All you need to know about IGTV, Instagram's new video service

Digital

Move over YouTube. There’s a shiny new channel in town! Read more

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Social Media 101

Social Media 101

Digital

Social media can be a business's best friend or worst enemy - it all completely depends on how much time we invest in understanding it. So, is your business surfing the social media current? Read more

Featured image for We are NI Media Agency of the Year!
We are NI Media Agency of the Year!

We are NI Media Agency of the Year!

Agency Life

The prestigious Irish Media Awards were held on April 5th, and Ardmore took home the title of Media Agency of the Year (NI). Find out how we won it! Read more

Featured image for The secret to predictably growing your sales
The secret to predictably growing your sales

The secret to predictably growing your sales

Digital

Whether your brand is online or off, Paul James explains how and why transforming paid website traffic into profit is the secret to predictably growing your sales. Read more

Featured image for The power of celebrity
The power of celebrity

The power of celebrity

Television

Celebrity endorsements are making plenty of headlines - some good, some not so good. Our Senior Account Executive, Amy O'Donnell, weighs up the risks and rewards of bringing a face to your brand. Read more

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