What did they do? Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Specifically, they increased marketing spend by 5.6% on an organic…
Jack Alexander7 August 2023
Let me tell you a little bit about a guy named Jon Favreau. Does the name ring a bell? The face? “He’s the guy behind the guy” in some films you probably liked. That’s a…
Ardmore21 June 2023
There’s a post which does the rounds on social media every so often. Even though it’s been on the go for a few years, even though I’ve seen it paraphrased a hundred million times, and…
Ardmore11 May 2023
In the midst of the pandemic, brands were compelled to reveal their values, communicating to their audience what they deemed important. This resulted in a deluge of creative promoting love, compassion, and togetherness. Even today,…
Ardmore21 April 2023
When it comes to framing of visual language - the simpler it is, the more effective the surrounding narrative can be. I found how visuals were framed to great effect back in 1994 when, one…
Ardmore16 March 2023
