Twitter Bans All Political Advertising
Following the fallout from the Cambridge Analytical story, there has been a growing global demand for transparency and corporate responsibility from social media platforms. Read more
Blog
6 REASONS TO SHORTLIST IPA MEMBER AGENCIES FOR YOUR NEXT MARKETING PITCH
We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons… Read more
THINKtober
For the month of October, our Senior Creative Chris Powell proposed an idea. Read more
Beyond The Book: The Age of Surveillance Capitalism
Shoshana Zuboff’s biting critique of post-modern data capitalism not only challenges the status quo, but provides great insight into the inner-workings of human data capture. Read more
Beyond The Book: Now Try Something Weirder
A fun sideways glance at the career and experiences of Michael Johnson presented in a list format, featuring 233 nuggets, hints & tips for working in the creative industry. Read more
Beyond The Book: The Power of Habits: Why We Do What We Do, and How to Change.
An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers. Read more
When can we mention the C word?
Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided. Read more
Beyond the Book – Turning Intelligence into Magic
Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is powerful ideas that move people. Read more
Say Goodbye to Average Position in Google Ads
From the 30th September 2019 we will be saying goodbye to the Average Position metric in Google Ads. Read more
Exploring our ‘wee’ country: 1 year in Northern Ireland
One of our Senior Creatives, Chris Powell, has spent a year trying discover the best that Northern Ireland has to offer. Read more
Ardmore Masterclass Series: Getting The Brief Right
In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. Read more
Ardmore Masterclass Series: Applying Behavioural Science
There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may be your new secret weapon. Read more
World Emoji Day!
Our Social Media Manager, Carla Doherty, has taken a look at how the popular picture form has evolved, and how it’s changing the way businesses communicate #️⃣ Read more
Strategic Planning: Let’s get it right, before we get it right
Strategic planning comes into play at the start of a campaign – investing time and budget here, gives you a sound foundation that allows for the rest of the campaign to be built on. Read more
Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution
In the latest edition of the Ardmore Masterclass Series Ardmore Group Creative Director Paul Bowen goes under the hood of three advertising campaigns that he has been inspired by or contributed to. Read more