As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising. Read more
New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Read more
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Read more
Move over YouTube. There’s a shiny new channel in town! Read more
Social media can be a business's best friend or worst enemy - it all completely depends on how much time we invest in understanding it. So, is your business surfing the social media current? Read more
The prestigious Irish Media Awards were held on April 5th, and Ardmore took home the title of Media Agency of the Year (NI). Find out how we won it! Read more
Whether your brand is online or off, Paul James explains how and why transforming paid website traffic into profit is the secret to predictably growing your sales. Read more
Celebrity endorsements are making plenty of headlines - some good, some not so good. Our Senior Account Executive, Amy O'Donnell, weighs up the risks and rewards of bringing a face to your brand. Read more
Having an in-house videography team brings campaign and brand continuity across printed, digital, and video platforms. Here's our Senior Videographer, Carl Quinn, to explain the importance of the editing process. Read more
Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends Read more
Bringing every element of video to life at its fullest capacity is all in a day's work for our Videographer and Editor, Michael Foster. Read more
It's the second-highest annual advertising spend, so resident copywriter and film nerd, Luke Wilson Hanley, asks - who really won at the Oscars? Read more
Find out what Shelley Wilson had to say when we were shortlisted for CreativePool's 'Best Agency to Work For' award! Read more
Following her first marathon, our Senior Account Manager, Johanna McGuigan, takes a look at how skilled storytelling made a big impact on her amazing running experience! Read more
In today’s post, Paul James, Project Director of ChatMore 24/7, reviews how LEGO is using Facebook Messenger to segment its audience and promote products. Read more