When can we mention the C word?
Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided. Read more
Blog
Beyond the Book – Turning Intelligence into Magic
Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is powerful ideas that move people. Read more
Say Goodbye to Average Position in Google Ads
From the 30th September 2019 we will be saying goodbye to the Average Position metric in Google Ads. Read more
Exploring our ‘wee’ country: 1 year in Northern Ireland
One of our Senior Creatives, Chris Powell, has spent a year trying discover the best that Northern Ireland has to offer. Read more
Ardmore Masterclass Series: Getting The Brief Right
In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. Read more
Ardmore Masterclass Series: Applying Behavioural Science
There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may be your new secret weapon. Read more
World Emoji Day!
Our Social Media Manager, Carla Doherty, has taken a look at how the popular picture form has evolved, and how it’s changing the way businesses communicate #️⃣ Read more
Strategic Planning: Let’s get it right, before we get it right
Strategic planning comes into play at the start of a campaign – investing time and budget here, gives you a sound foundation that allows for the rest of the campaign to be built on. Read more
Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution
In the latest edition of the Ardmore Masterclass Series Ardmore Group Creative Director Paul Bowen goes under the hood of three advertising campaigns that he has been inspired by or contributed to. Read more
Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)
In an exciting international collaboration via the Worldwide Partners Inc. (WPI) network, Ardmore has joined forces with its Las Vegas-based partner agency R&R Partners to deliver a worldwide campaign for Blockchains LLC. Read more
Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change
Marketers love trends, don’t we? We love testing new things… nothing wrong with that at all. But should we focus on new things or on the stuff that doesn’t change? Read more
Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger
In the first edition of the Ardmore Masterclass Series Paul James demonstrates how Ardmore addresses its GDPR requirement on Facebook Messenger. If you find this valuable, let us know so we can keep producing content like this. If... Read more
In Media We Trust?
IN MEDIA WE TRUST? While chants of “fake news” ring out around the world, Ipsos MORI recently published a paper that asks is there really a crisis of trust in the media? Ardmore’s Media Director, Mark Thompson, recently took the opportunity... Read more
7 Ways to Maximise Your Next Pay-Per-Click Advertising Campaign
3.5 billion per day… that’s how many searches Google processes every day! Read more
Nothing says Love Quite like a Sausage: Breaking with Tradition on Valentine’s Day 2019
This year has already seen a break with tradition. Read more