Beyond The Book: Rebel Ideas
“Rebel Ideas” by Matthew Syed suggests a ground breaking blueprint for the future of creative industries. Read more
Blog
Beyond The Book: The 7 Habits of Highly Effective People
A golden oldie classic from Stephen R Covey, offering a highly effective 4-quadrant approach to time management. Read more
Marketing on TikTok: The Lowdown
It has over 600 million active users and was the fourth most downloaded app of 2019 beating Facebook-owned Instagram, plus Snapchat, Netflix and Spotify. So, how has TikTok, the youth dominated social-media platform, found a place for itself among established... Read more
Ardmore 2020 Outlook: The biggest marketing challenges for brands in 2020
With the sun setting on 2019 Ardmore’s department heads look ahead to 2020. Read more
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How to build your brand [across 13 categories] in 2020
What the BrandZ Top 100 Most Valuable Global Brands 2019 Report says about building brands across 13 different categories Read more
Ardmore makes The Drum’s Top 100 list
The Drum is one of the world’s largest media platforms and its independent Agencies Census analyses the best-run independent agencies in the UK Read more
Twitter Bans All Political Advertising
Following the fallout from the Cambridge Analytical story, there has been a growing global demand for transparency and corporate responsibility from social media platforms. Read more
6 REASONS TO SHORTLIST IPA MEMBER AGENCIES FOR YOUR NEXT MARKETING PITCH
We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons… Read more
THINKtober
For the month of October, our Senior Creative Chris Powell proposed an idea. Read more
Beyond The Book: The Age of Surveillance Capitalism
Shoshana Zuboff’s biting critique of post-modern data capitalism not only challenges the status quo, but provides great insight into the inner-workings of human data capture. Read more
Beyond The Book: Now Try Something Weirder
A fun sideways glance at the career and experiences of Michael Johnson presented in a list format, featuring 233 nuggets, hints & tips for working in the creative industry. Read more
Beyond The Book: The Power of Habits: Why We Do What We Do, and How to Change.
An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers. Read more
When can we mention the C word?
Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided. Read more
Beyond the Book – Turning Intelligence into Magic
Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is powerful ideas that move people. Read more
Say Goodbye to Average Position in Google Ads
From the 30th September 2019 we will be saying goodbye to the Average Position metric in Google Ads. Read more