28 November 2019
Following the fallout from the Cambridge Analytical story, there has been a growing global demand for transparency and corporate responsibility from social media platforms.
We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons…
4 November 2019
Shoshana Zuboff’s biting critique of post-modern data capitalism not only challenges the status quo, but provides great insight into the inner-workings of human data capture.
28 October 2019
A fun sideways glance at the career and experiences of Michael Johnson presented in a list format, featuring 233 nuggets, hints & tips for working in the creative industry.
An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers.
25 September 2019
Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is…