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We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons…

For the month of October, our Senior Creative Chris Powell proposed an idea.

Shoshana Zuboff’s biting critique of post-modern data capitalism not only challenges the status quo, but provides great insight into the inner-workings of human data capture.

A fun sideways glance at the career and experiences of Michael Johnson presented in a list format, featuring 233 nuggets, hints & tips for working in the creative industry.

An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers.

Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided.

Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is…

One of our Senior Creatives, Chris Powell, has spent a year trying discover the best that Northern Ireland has to offer.

In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right.

There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may…

Our Social Media Manager, Carla Doherty, has taken a look at how the popular picture form has evolved, and how it’s changing the way businesses communicate #️⃣