Following her first marathon, our Senior Account Manager, Johanna McGuigan, takes a look at how skilled storytelling made a big impact on her amazing running experience!
This Sunday sees the Philadelphia Eagles take on the New England Patriots in Minneapolis for Super Bowl LII. Senior Account Manager, Anna Balfour, explains why the spectacle event offers fans so much more than just…
Two of the most prevalently spoken and heard adages when it comes to copywriting are: “show, don’t tell”; and, “less is more”. As advertising campaigns become increasingly cinematic, the visual words subside in lieu of…
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