To help Dromona achieve its goal of becoming NI’s biggest cheese and butter brand (it’s already the tastiest!), we invited people to ‘Make Ours Yours’. This friendly, feelgood multi-platform campaign gently positioned Dromona as being a key part of the lovely, everyday food moments we all look forward to.
Dromona cheddar sales went up by 12% in 12 months and there was an 11% growth in market volume share for Dromona butter in the same period. Our mission to make Dromona the #1 cheese and butter brand in NI is heading in the right direction.
growth in market volume share for Dromona butter in the last 12 months