To help Dromona achieve its goal of becoming NI’s biggest cheese and butter brand (it’s already the tastiest!), we invited people to ‘Make Ours Yours’. This friendly, feelgood multi-platform campaign gently positioned Dromona as being a key part of the lovely, everyday food moments we all look forward to.
CHANGE
REQUIRED
FULLY
INTEGRATED
‘Make Ours Yours’ gave us the space and freedom to showcase the meticulous craft that goes into making Dromona and the local heroes responsible. Our adverts ran across TV, outdoor, and digital and the business benefits speak for themselves…
THE RESULT
Dromona cheddar sales went up by 12% in 12 months and there was an 11% growth in market volume share for Dromona butter in the same period. Our mission to make Dromona the #1 cheese and butter brand in NI is heading in the right direction.
12%
Dromona cheddar sales growth in 12 months
11%
growth in market volume share for Dromona butter in the last 12 months
