Stena Line asked us to produce a campaign promoting the fantastic up to 20% off sale on all Irish Sea Routes and from Rosslare – Cherbourg. The main aim of this campaign is to encourage families to take their car on holidays with them using Stena Line with savings as big as 20% off and ultimately enhance the number of passengers on every sailing. This campaign will be running across numerous platforms including TV, Radio and Press.
For the TV commercial, we worked with our friends at Street Monkey to bring this campaign to life, we used animation to add some colour and excitement to the commercial which also represents the fun-filled journeys with Stena Line with all travellers being able to enjoy the onboard services Stena Line offer such as free WI-FI, free movies, Stena Line Plus lounge and even some onboard shopping with amazing discounts! We also included a dog icon in order to highlight Stena Lines “Pets Go Free” element. The TV commercial will also be supported by press and radio advertising.